Sound Credit Welcomes Tony Brooke as President in New Era of Music Collaboration

A leader in music tech and metadata, Brooke joins to grow partnerships, strengthen business development, and enhance Sound Credit’s end-to-end platform.

‍MEMPHIS, TN — April 15, 2025 — Sound Credit today announced the appointment of Tony Brooke as President. A seasoned leader and technologist in the music industry, Brooke brings decades of experience in product innovation and music production to Sound Credit’s mission of empowering creators through cutting-edge collaboration solutions.
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Brooke will oversee business development, strategic partnerships and play a key role in product development as Sound Credit continues to expand its reach.
 

“Tony’s deep expertise at the intersection of technology and music makes him a powerful addition to our leadership at Sound Credit” said Gebre Waddell, CEO and Founder of Sound Credit. “He brings a proven track record of innovation, plus a profound understanding of the needs of creators and organizations across the music ecosystem. I’m excited to partner with him as we continue building the future of music collaboration.” 
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“Sound Credit has solved one of the most important challenges in the music industry today,” said Brooke, “by bridging creator production media workflow with metadata collection. The platform seamlessly combines the exciting spark of creation with necessary data tasks so creators are accurately credited and compensated. It is so intuitive. I’m honored to join a brilliant team that is redefining how metadata and media flow across the music ecosystem—bringing fairness, transparency, and accountability to the process.” 
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Brooke has spent many years shaping the music industry as a recognized expert in music metadata. His work at a major record label group, a streaming service, and recording studios has connected music creators to audiences by improving metadata and audio across the entire music value chain. While at Warner Music Group, he managed the team that developed the systems for all of the major label group's recording metadata. Before that at Pandora, he was the product owner for all audio, images, and metadata delivered to the streaming service by hundreds of record labels and other companies. He also led the development and launch of Pandora's Full Creator Credits feature, which displays all musicians, songwriters, producers, and engineers to tens of millions of users. 
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Earlier in his career, Brooke was a successful audio engineer on hundreds of projects by top artists including: Coldplay, David Byrne, twenty one pilots, Maroon 5, Jane's Addiction, Duran Duran, Norah Jones, Erasure, Sarah McLachlan, Elvis Costello, Seal, George Clinton, Emmylou Harris, Lucinda Williams, Herbie Hancock, and two GRAMMY-nominated albums by Richard Thompson and Ramblin' Jack Elliott. Brooke has also been a key voice in the advancement of data exchange standards and creators' careers through board service at DDEX and the Recording Academy. 
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Sound Credit’s platform is used today by production teams around the world during the moment of creation to collaborate on audio, capture metadata, and then distribute it all to the platforms that power the music industry. With Brooke’s leadership, the company will continue to scale its impact and technology infrastructure, while remaining grounded in its commitment to serve creators at every level. 
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For more information about Sound Credit, visit soundcredit.com.